LANDING PAGE DEVELOPEMENT | REBRAND | STRATEGY | GOOGLE ADS
Formerly operating as Citadel Medical Air Ambulance, West Coast Aeromedical faced a dual challenge: repositioning themselves in a niche, high-trust market and generating quality leads in both B2B and B2C sectors. Their rebrand needed to reflect a more modern, professional image while also solving two major pain points:
Lack of a cohesive digital identity across channels, especially social media.
Absence of a lead generation strategy that could attract the right high-intent clients.
As a 24/7 emergency air medical service catering to both government agencies and private patients, they required a presence that instilled confidence, drove conversions, and aligned with the urgent nature of their work.
We partnered with West Coast Aeromedical to deliver a full-scale digital transformation. This included:
Brand Refresh & Strategy
Designed a bold, new logo and visual identity to reflect their professionalism and life-saving services. We applied this across digital and social platforms, setting the tone for consistent brand messaging.
Custom Landing Page & CRM Build
Developed a high-converting landing page integrated with a bespoke CRM system. The system allowed for seamless data capture and real-time response to inquiries—critical in their urgent-care business.
Lead-Generating Google Ads Campaigns
Launched hyper-targeted Google Ads across Australia and Bali using high-converting keywords tailored to air ambulance and patient transfer services. Ads were tailored to both urgent response queries and commercial partnerships.
Organic LinkedIn Content Strategy
Developed a professional content cadence showcasing their team, case studies, successful medical retrievals, and testimonials—positioning West Coast Aeromedical as a leader in air medical transport.
✅ 2 successful air retrievals directly attributed to high-intent Google Ads traffic within the first 60 days.
✅ 15–20+ new weekly inbound calls from medical professionals, families, and partner organisations.
✅ Uptick in B2B interest, including hospitals, insurers, and government health agencies.
✅ Organic LinkedIn growth with a surge in content engagement, connection requests, and DMs from relevant industry contacts.
A professional, unified digital presence that now reflects the quality and urgency of the services they provide.
Have a clinic, campaign, or idea you’re ready to bring to life?
Let’s chat. Whether you need strategic advice, end-to-end execution, or a partner who truly gets healthcare we’re here to help you grow with confidence.
we’d love to hear from you.
