STRATEGY | SOCIAL MEDIA MARKETING | WEBSITE DESIGN & DEVELOPMENT
Spectrum Health Group is one of the largest primary healthcare networks in Western Australia, with over 60 medical centres across the state. Despite their scale, their marketing lacked structure, integration, and strategy.
Each clinic operated in isolation, with no unified messaging, branding, or digital reporting. Marketing efforts were reactive, inconsistent, and disconnected from data leading to low patient engagement, wasted ad spend, and missed growth opportunities.
They needed a long-term partner who understood healthcare, could collaborate directly with GPs, and was capable of delivering scalable, repeatable results across multiple clinics without losing the nuances of each location’s needs.
Altitudia partnered with Spectrum Health as their dedicated marketing partner, creating a unified system that scaled across their entire network. Our approach included:
Centralised strategy, with integrated campaigns across all centres.
Custom onboarding frameworks for new clinics, ensuring a smooth transition into our marketing ecosystem.
Omnichannel advertising across Meta and Google Ads, tailored for each clinic’s local community and service focus.
Conversion-optimised landing pages that improved local SEO and captured patient intent.
Specialised growth strategies that stayed ahead of local competition, identified high-potential services (e.g. men’s and women’s health), and elevated individual GP profiles.
Consistent reporting, data insights, and actionable feedback to help clinic managers make smarter decisions.
While the full scope of our work spans dozens of centres, here are just a few standout success stories:
Chidlow Family Practice
A struggling new clinic was close to shutting down within 7 months of opening. In just 60 days, we reduced unbooked slots from 82% to 45%. Ten months in, one of their GPs is now completely booked out.
Olympic Medical Centre
A high-performing Google Ads strategy delivered over 500 new patients in 6 months via a custom-built landing page. Meta campaigns introduced new GPs and promoted niche services to the local area.
Riverton Family Doctors
We launched a dedicated growth campaign for two new GPs, using targeted messaging around men’s and women’s health, generating consistent patient interest and boosting appointment volume by 52%.
Have a clinic, campaign, or idea you’re ready to bring to life?
Let’s chat. Whether you need strategic advice, end-to-end execution, or a partner who truly gets healthcare we’re here to help you grow with confidence.
we’d love to hear from you.
