Every campaign we build is measured against one thing: appointments booked. Here's what that looks like across GPs, dental, allied health, aesthetics and specialists we work with every day.
Across the case studies below: Meta Ads, Google Ads, custom landing pages and full funnel builds. Every campaign is healthcare-first, AHPRA reviewed, and measured against bookings, not vanity metrics.
Health tech startup, scaling Australia-wide
Built a complete patient acquisition system that turned high-intent search traffic into consistent paid bookings. Now one of the fastest-growing online healthcare businesses in Australia.
Specialist skin cancer clinic
Meta Ads + Local SEO strategy built brand awareness, retargeted high-intent visitors, and filled appointment books 4-6 weeks in advance with consistent new patient bookings.
Naturopath specialising in hormones & IBS
Meta + Google Ads funnel with SMS and email automation, producing leads at $20.91 each. 45% booking increase over 3 months.
Established GP centre expanding services
A targeted Meta Ads campaign across multiple doctors and women's health niches. 156k people reached, 5.5k clicks, $0.25 CPC, 1.48% CTR — and a folder full of new patient files to prove it.
New medical centre in competitive area
Website + Meta + Google launch strategy that filled books so fast they had to open Saturday appointments to keep up.
At-home pathology collection service
Google Ads + landing page combo that generated so much demand we had to pause campaigns while the team caught up.
GP + Psychology + Physio clinic
Meta Ads with CRM integration targeting ADHD and Autism Assessments. 15-20% conversion rate from Facebook leads after creative testing.
New regional GP practice
657% surge in monthly reach. Empty appointment slots dropped from 82% to 51% in 30 days through niche-focused Meta Ads + a custom landing page.
Occupational therapy, Functional Capacity Assessments
Omnipresent Meta + Google strategy with CRM, SMS and email automations driving sustained FCA lead flow across WA and Australia.
Veteran-focused physiotherapy, Perth + Tasmania
Meta Ads campaign with full CRM integration targeting DVA patients. Strategy now expanding into Tasmania and NDIS space.
A new preventative health startup with Australia-wide potential, no clear path to scale.
A brand new preventative health clinic with a strong service and Australia-wide potential. The problem wasn't the offer, it was the path to it. They didn't know where to focus their marketing, how to scale without wasting money, or what would actually bring consistent patients through the door. Plenty of agencies could have run ads. None of them were building a system.
We built a complete patient acquisition system focused on one thing: turning high-intent search traffic into paid bookings. Trust at every stage, from first click to landing page to booking confirmation.
Six months in, the clinic is consistently averaging 150 to 170 paid bookings every single month. They're now one of the fastest-growing online healthcare businesses in Australia. We looked at what others in the space were doing, and more importantly, what they weren't doing. Then built a system that outperformed them.
A specialist Perth skin cancer clinic looking to grow brand recognition and fill appointment books.
WA Skin Cancer Centre needed to grow their clinic, increase brand recognition, and fill their appointment books. With a unique approach and a team of specialists, they wanted to make a significant impact in their space, delivering exceptional care and raising awareness about skin cancer prevention and treatment. The clinical capability was there. The marketing presence wasn't matching it.
We developed a comprehensive healthcare marketing strategy starting with brand awareness, then layering compelling offers and local search to drive bookings.
Appointment books filled 4 to 6 weeks in advance, with click-through rates three times the industry average. The clinic transitioned from underbooked to consistently booked out — a fundamentally different position in the market.
"Nick's expertise and dedication have had a transformative impact on our business. Our appointment books filled up and our click-through rate has been three times the industry average. If you're in the healthcare space and looking for a marketing partner who truly delivers, I cannot recommend Altitudia highly enough."
An established GP medical centre with fantastic doctors and a quiet local profile, looking to expand service offerings.
Wangara Medical Centre knew their GPs were fantastic, but didn't know how to effectively get their doctors' services out to the local community. They wanted to expand service offerings, but the path from "great clinical team" to "fully booked appointment diary" wasn't clear.
We collaborated closely with the owner and practice manager to develop a Meta advertising strategy across multiple angles, doctor-led, niche-led, and community-led.
Over 121 new patients in 6 weeks. The campaign reached 116,000 people with 7,206 clicks at a $0.25 CPC and a 1.48% CTR. Reach increased 207.9%, content interactions jumped 340.9%, link clicks up 390.3%. They had to start a fresh patient file folder, which became one of our favourite proof points.
"Nick has been instrumental in helping us grow. His experience in our field means he understands the needs of the business and is better equipped to help us. Would 100% recommend his services."
Book a free strategy call. We'll look at where your clinic is right now, where the growth opportunities are, and what we'd do in your first 90 days, whether you work with us or not.
