STRATEGY | SOCIAL MEDIA MARKETING | WEBSITE HOSTING
WA Skin Cancer Centre needed a strategy to support growth, attract new patients, and elevate its brand in an increasingly competitive local market. With limited online reach and underutilised digital channels, their appointment books weren’t consistently full and awareness of their clinic’s unique expertise wasn’t reaching the community effectively.
Their challenge wasn’t just to gain more bookings but to become a recognised, trusted provider of preventative care, and make a lasting impression through education and visibility.
We rolled out a strategic healthcare marketing campaign that combined paid, organic, and creative tactics to deliver meaningful results. Our approach included:
Facebook & Instagram Ads designed to rapidly increase brand awareness, highlight unique offerings, and drive traffic to the clinic.
Local SEO optimisations to strengthen organic presence and attract patients searching for skin cancer services nearby.
Compelling Special Offers to incentivise early bookings and drive urgency.
Ongoing Campaign Refinement to improve cost-per-click, increase retention, and reduce ad fatigue.
Tailored Content Strategy with educational and community-focused posts to position the clinic as a leader in preventative care.
Booked out 4–6 weeks in advance through compelling offers and targeted campaigns.
2,700% increase in organic reach in just 90 days, dramatically expanding their digital footprint.
7,150+ clicks from paid campaigns, directly driving patient enquiries and appointment bookings.
Established a strong local presence through organic and paid strategies working in unison.
WA Skin Cancer Centre now benefits from consistent new patient flow, long-term brand visibility, and a scalable marketing foundation for continued success.
Have a clinic, campaign, or idea you’re ready to bring to life?
Let’s chat. Whether you need strategic advice, end-to-end execution, or a partner who truly gets healthcare we’re here to help you grow with confidence.
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