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Meta & Instagram Ads for Healthcare

Meta and Instagram ads that build your patient waitlist.

We help GP clinics, allied health and specialist practices turn Facebook and Instagram into a reliable source of new patients. Built around AHPRA compliance, designed for measurable results.

5.0 (50+ reviews) AHPRA & TGA compliant Meta & Google Partner

Trusted by 65+ healthcare practices across Australia

120+
New patients in 8 weeks for WA Skin Cancer Centre
3x
Industry-average click-through rate on healthcare ads
50+
Healthcare clinics scaled with our system
✓
AHPRA & TGA compliant on every campaign
Meta & Instagram Ads

Where your future patients already spend their time.

Facebook and Instagram aren't just social platforms. For healthcare practices, they're the most reliable way to put your services in front of the right people at the moment they're ready to take action.

We build campaigns that do three things at once: grow awareness in your local area, position your practice as the trusted choice, and bring in new patients every single week.

Stand out locally

Targeted reach in your suburbs and postcodes, not wasted impressions across the country.

Build awareness that compounds

Every campaign feeds your brand presence, so referrals, search traffic, and walk-ins grow alongside paid results.

Bring in new patients every week

Predictable, measurable enquiries, not a once-off campaign you have to rebuild every quarter.

Live Campaign
Acquiring patients on Meta and Instagram, every day.
Instagram Ad
New enquiry received
+1
SMS sent
Auto-reply, 12 seconds
Done
Booking confirmed
Slot filled, no manual call
✓
Our Signature Framework

The Waitlist
Builder Method™

The Waitlist Builder Method™ is a structured patient acquisition system designed specifically for regulated healthcare clinics.

It replaces unpredictable referrals, word of mouth and inconsistent campaigns with controlled, measurable patient demand aligned to your practitioner capacity.

Built from managing 45+ medical centres, this framework focuses on scalable, compliant growth that protects operations while increasing bookings.

PHASE 01

Awareness & Demand Creation

We identify the services that make commercial sense to scale based on your billing model, capacity, and local demand. Then we launch targeted Meta and Google campaigns designed to attract patients who are ready to book.

What we measure
  • Cost per acquired patient
  • New bookings per week
  • Practitioner capacity alignment
PHASE 02

Automated Follow-Up & Booking Control

Most clinics lose growth after the enquiry. We implement a structured follow-up and booking system designed to convert more of the leads you're already paying for.

The system
  • Responds instantly to every new enquiry
  • Sends automated SMS and email follow-ups
  • Nurtures unbooked leads
  • Adds booking links to reduce manual calls
  • Tracks every enquiry in your booking pipeline
The result: higher conversions and fewer missed bookings.
PHASE 03

Tracking, ROI and Optimisation

Growth without visibility creates stress. We implement structured tracking in the CRM so you always know what's working and what to scale next.

What you'll see clearly
  • How many new patients are being acquired through lead generation
  • What it costs to acquire them
  • Which services are driving the strongest return
What You Get

A complete growth system, not just ads.

Every engagement includes the strategy, creative, technology and reporting needed to turn Meta and Instagram into a reliable patient acquisition channel.

Strategy & service mapping

We identify the services worth scaling based on your billing model, capacity and local demand, so the campaign drives commercially useful patients.

Ad creative built in-house

Static and video creatives designed for healthcare audiences, written and shot for the scroll. AHPRA compliant by default.

Hyper-local audience targeting

Postcode-level targeting using value-based lookalikes seeded from your existing patient data, so every dollar reaches the right neighbourhood.

CRM & automated follow-up

Every enquiry hits your CRM and triggers instant SMS plus email follow-ups. No leads sit unattended while your front desk catches up.

Booking link integration

Direct booking links inside our automations so leads can self-serve their appointment time. Fewer phone tag rounds, more confirmed bookings.

Weekly reporting & review

Branded weekly reports covering spend, leads, cost per acquisition, top creative and what to optimise. You always know what's driving return.

How We Work

From kickoff to first patient in 30 days.

A clear, tested launch process that gets your campaigns live fast without skipping the strategy or compliance work that protects your practice.

STEP 01 — WEEK 1

Discover & strategise

We map your services, billing model, capacity and competition. Then we identify the campaigns that'll deliver the most commercial impact in the first 90 days.

  • Practice and service audit
  • Patient demographic analysis
  • Competitor and local market review
  • 90-day campaign roadmap
Discovery Report
12
Scalable services identified
$2.4M
Local market size
7
Direct competitors
STEP 02 — WEEKS 2-3

Build & launch

Our team builds the campaigns, writes the copy, produces the creative and connects the CRM. Every asset is AHPRA reviewed before a single dollar goes live.

  • Ad creative production (static + video)
  • Landing page and lead form setup
  • CRM integration with automated follow-up
  • Compliance and AHPRA review
Launch Checklist
Creative produced✓ Done
Landing page live✓ Done
CRM connected✓ Done
AHPRA review✓ Done
Campaign live✓ Done
STEP 03 — WEEK 4+

Optimise & scale

Once campaigns are live, we move into the weekly rhythm: review performance, test new creative, refine targeting, and scale what's working. Reporting lands in your inbox every Monday.

  • Weekly performance reviews
  • Creative testing and refresh
  • Audience expansion when CPL allows
  • Monthly strategy calls
Weekly Performance
$24
Cost per new patient lead
+42%
Week-on-week leads
6.4%
Click-through rate
Why Altitudia

Built for healthcare, not retrofitted for it.

Most agencies learn your industry on your dollar. We walked in already knowing it.

Altitudia
Generic Agency
Healthcare specialisation
100% healthcare clients
Learning on your dollar
AHPRA & TGA compliance
Built into every campaign
Your responsibility to police
CRM & lead automation
Full pipeline build
Ads only, leads to email
Practice-side experience
45+ medical centres managed
Theory, not operations
Weekly reporting
Branded, clinic-ready
Monthly summary, if at all
Direct access to founders
Standard, not premium
Account manager rotation
What clinic owners say

Trusted by practice owners across Australia.

Real reviews from healthcare professionals running real practices.

"Nick's expertise and dedication have had a transformative impact on our business. Our appointment books filled up and our click-through rate has been three times the industry average. If you're in the healthcare space and looking for a marketing partner who truly delivers, I cannot recommend Altitudia highly enough."

DG
Dr Gosagan G Director, WA Skin Cancer Centre

"Working with Nick has been an absolute pleasure. He's highly responsive, always willing to listen and think outside the box. His extensive expertise in the medical industry is outstanding. I'd strongly recommend Altitudia to any healthcare business looking to grow."

MS
Milan S Assistant to CEO, Spectrum Health Group

"Nick has been instrumental in helping us grow. His experience in our field means he understands the needs of the business and is better equipped to help us. Would 100% recommend his services."

AT
Anna T Practice Manager, Wangara Medical Centre

"Altitudia has been a game-changer for my business. Nick took the time to understand my goals and developed a customised strategy that delivered results. My website traffic has increased and I'm seeing more leads and conversions every week."

DV
Dr Vasanth G Director, Nedlands & Wangara Medical Centres
Common questions

Got questions?

Everything practice owners ask before starting with us. If yours isn't here, book a call and we'll answer it directly.

Book a Strategy Call →
Most practices see new patient enquiries within the first week of campaigns going live. Meaningful, predictable results typically land in the 3-6 week range as we collect data, refine targeting and scale what's working. Our standard launch timeline gets you from kickoff to live campaigns in 30 days.
Compliance is built into our process, not an afterthought. Every ad creative, landing page and lead form is reviewed against AHPRA's advertising guidelines and TGA requirements before going live. We work exclusively with healthcare clients so this isn't a learning curve for us, it's our standard operating procedure.
Most practices we work with start at $1,000 per month in ad spend, separate from our management fee. The right number depends on your local market, service mix and capacity. We'll map this out during the discovery call so you're not guessing.
Yes. Our team is Perth-based but we work with practices across every Australian state. The strategy work is done over video calls, and the campaigns themselves are managed remotely. Around half of our clients are outside WA.
We only work with healthcare clients and we've worked inside healthcare practices ourselves. That means we already know your billing model, your compliance pressures, how booking workflows fail, what makes a service commercially scalable and what doesn't. Generic agencies learn this on your dollar. We don't.
We operate month-to-month. If you're not happy with results, you can walk. We've never had a client want to.
Yes, always. Your Meta Business Manager, ad account, audiences, pixel data and creative all stay with you. We work inside your accounts, not ours. If we ever part ways, you keep everything.
Let's get started

Ready to build your patient waitlist?

Book a free strategy call. We'll map your scalable services, identify your fastest growth lever and give you a clear path forward, whether you work with us or not.

30-minute discovery call No obligation, no pressure Walk away with a clear plan