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Google Ads for Healthcare

Be the practice patients see first when they search.

High-intent Google Ads campaigns that put your clinic at the top when patients in your area are actively searching for the services you offer. Compliant, measurable, and built to scale.

5.0 (50+ reviews) AHPRA & TGA compliant Meta & Google Partner

Trusted by 65+ healthcare practices across Australia

185%
Increase in bookings
Olympic Medical Centre
130%
Increase in bookings
Cannington Family Doctors
97%
Increase in bookings
Padbury Family Practice
122%
Increase in bookings
Gosnells HealthCare Centre
Google Ads for Healthcare

Capture demand at the exact moment it appears.

Google Ads is different from social. Patients aren't being interrupted, they're already searching. They've typed "skin cancer check near me" or "dentist Wangara open Saturday" and they're ready to act.

Your job isn't to convince them they need you. They already know. Your job is to show up first, look credible, and make booking effortless. That's what we build.

Catch high-intent patients

Patients searching specific terms are 5-10x more likely to book than passive scrollers. We target the keywords that signal real intent, not curiosity.

Beat the practice down the road

If you're not in the top 3 results, your competitor is winning the patient. We get your ads ranking where decisions happen, not buried below the fold.

Scale spend, predictably

Once we know what a patient costs, we can confidently increase spend. No guessing, no waste, just a working machine you can grow.

Live Search
Right place. Right moment. Ready to book.
competitor-clinic.com.au
Skin Check Clinic Perth
Book a consultation with our experienced doctors...
Our Signature Framework

The Waitlist
Builder Method™

The Waitlist Builder Method™ is a structured patient acquisition system designed specifically for regulated healthcare clinics.

It replaces unpredictable referrals, word of mouth and inconsistent campaigns with controlled, measurable patient demand aligned to your practitioner capacity.

Built from managing 45+ medical centres, this framework focuses on scalable, compliant growth that protects operations while increasing bookings.

PHASE 01

Awareness & Demand Creation

We identify the services that make commercial sense to scale based on your billing model, capacity, and local demand. Then we launch targeted Meta and Google campaigns designed to attract patients who are ready to book.

What we measure
  • Cost per acquired patient
  • New bookings per week
  • Practitioner capacity alignment
PHASE 02

Automated Follow-Up & Booking Control

Most clinics lose growth after the enquiry. We implement a structured follow-up and booking system designed to convert more of the leads you're already paying for.

The system
  • Responds instantly to every new enquiry
  • Sends automated SMS and email follow-ups
  • Nurtures unbooked leads
  • Adds booking links to reduce manual calls
  • Tracks every enquiry in your booking pipeline
The result: higher conversions and fewer missed bookings.
PHASE 03

Tracking, ROI and Optimisation

Growth without visibility creates stress. We implement structured tracking in the CRM so you always know what's working and what to scale next.

What you'll see clearly
  • How many new patients are being acquired through lead generation
  • What it costs to acquire them
  • Which services are driving the strongest return
What You Get

Every lever that makes a Google campaign profitable.

From keyword research to landing pages to bid strategy. We don't just run ads, we build the system that turns search traffic into booked patients.

Keyword & intent research

We map the exact terms patients in your area type when they're ready to book, and we ignore the curiosity searches that burn budget.

Ad copy that converts

Compelling, AHPRA-compliant ad copy that earns the click without overpromising. Multiple variations tested against each other for performance.

High-converting landing pages

Dedicated landing pages built for each campaign, designed to turn a click into a booked appointment in under 60 seconds.

Conversion tracking setup

Full pixel and conversion tracking so every phone call, form fill and booking ties back to the keyword and ad that drove it.

Smart bid management

Active bid optimisation across keywords, locations and devices. We don't set and forget, we move money to where it's earning.

Weekly reporting & review

Branded weekly reports covering spend, conversions, cost per booking, top keywords and what to scale. No black box, no guessing.

How We Work

Live, profitable campaigns in 14 days.

Google Ads moves fast when it's set up properly. Our launch process gets you ranking, converting and optimising in two weeks, not two months.

STEP 01 — WEEK 1

Research & strategy

We audit your existing search presence, analyse competitor ad strategies in your area, and build a keyword map prioritised by commercial value and intent.

  • Keyword research with intent scoring
  • Competitor ad and landing page analysis
  • Local market and geo-targeting plan
  • Conversion tracking architecture
Keyword Plan
skin cancer check perth mole check near me skin clinic perth bulk billed skin check dermatologist perth skin cancer doctor skin check cost
142
Mapped keywords
38
High intent
STEP 02 — WEEK 2

Build & launch

Campaign structure, ad copy, landing pages and conversion tracking all built, tested and reviewed for AHPRA compliance before going live.

  • Campaign and ad group structure
  • Multiple ad copy variations
  • Dedicated landing pages
  • AHPRA compliance review
Launch Checklist
Keyword research✓ Done
Ad copy written✓ Done
Landing page live✓ Done
Tracking installed✓ Done
AHPRA reviewed✓ Done
Campaigns live✓ Done
STEP 03 — WEEK 3+

Optimise & scale

Once campaigns are live, we move into the weekly rhythm: shift budget to winning keywords, test new ad variations, expand into adjacent search terms, and scale spend as cost per booking improves.

  • Daily budget and bid optimisation
  • Negative keyword filtering
  • Ad copy and landing page A/B tests
  • Monthly strategy reviews
Live Performance
$3.20
Cost per qualified enquiry
8.2x
Return on ad spend
11.4%
Conversion rate
Why Altitudia

Healthcare-first Google Ads, not generic PPC.

Most agencies run the same playbook for plumbers and dentists. We don't. Every campaign is built for healthcare, by people who've worked inside healthcare.

Altitudia
Generic PPC Agency
Healthcare specialisation
100% healthcare clients
Learning on your dollar
AHPRA & TGA compliance
Built into every ad
Your responsibility to police
Dedicated landing pages
Built per campaign
Sent to homepage
Conversion tracking depth
Calls, forms, bookings tracked
Clicks only, no bookings
Practice-side experience
45+ medical centres managed
Theory, not operations
Weekly reporting
Branded, clinic-ready
Monthly summary, if at all
Direct access to founders
Standard, not premium
Account manager rotation
What clinic owners say

Trusted by practice owners across Australia.

Real reviews from healthcare professionals running real practices.

"Nick's expertise and dedication have had a transformative impact on our business. Our appointment books filled up and our click-through rate has been three times the industry average. If you're in the healthcare space and looking for a marketing partner who truly delivers, I cannot recommend Altitudia highly enough."

DG
Dr Gosagan G Director, WA Skin Cancer Centre

"Working with Nick has been an absolute pleasure. He's highly responsive, always willing to listen and think outside the box. His extensive expertise in the medical industry is outstanding. I'd strongly recommend Altitudia to any healthcare business looking to grow."

MS
Milan S Assistant to CEO, Spectrum Health Group

"Nick has been instrumental in helping us grow. His experience in our field means he understands the needs of the business and is better equipped to help us. Would 100% recommend his services."

AT
Anna T Practice Manager, Wangara Medical Centre

"Altitudia has been a game-changer for my business. Nick took the time to understand my goals and developed a customised strategy that delivered results. My website traffic has increased and I'm seeing more leads and conversions every week."

DV
Dr Vasanth G Director, Nedlands & Wangara Medical Centres
Common questions

Got questions?

Everything practice owners ask before starting Google Ads with us. If yours isn't here, book a call and we'll answer it directly.

Book a Strategy Call →
Faster than social. Because Google Ads catches patients who are already searching, you can see qualified enquiries within hours of going live. Meaningful, optimised performance typically lands in week 2-3 as we gather conversion data and refine bidding. Our standard launch timeline is 14 days from kickoff to live campaigns.
SEO is a long game, usually 6-12 months to rank organically. Google Ads gets you to the top of the page within days but you pay per click. Most clinics need Google Ads now and SEO compounding in the background. We focus on the paid side because it delivers patients while everything else is being built.
For single-location practices we usually recommend starting at $1,500-$3,000 per month in ad spend, separate from our management fee. Multi-location groups need more to cover every area. The right number depends on your service, your competition, and your local cost per click. We map this out on the discovery call.
Yes. For eligible not-for-profit healthcare organisations we can set up and manage Google Ad Grants alongside paid search. The $10,000/month Grant has tight rules around keyword performance and ad relevance, and we manage all of that compliance for you.
We use a mix of manual and smart bidding depending on the campaign maturity. New campaigns usually start with manual CPC to gather clean data, then move to Maximise Conversions or Target CPA once we have 30+ conversions. For match types, we lean heavily on exact and phrase match with aggressive negative keyword lists, because broad match in healthcare burns budget on irrelevant traffic.
Yes. Dedicated landing pages are part of every Google Ads engagement because sending paid traffic to your homepage tanks conversion rates. We build single-purpose landing pages per campaign, optimised for the keyword, the offer, and a clear booking action. They live on your domain and you own them.
Yes, always. Your Google Ads account, conversion tracking, audiences and historical data all stay with you. We work inside your account, not ours. If we ever part ways, you keep every campaign, every keyword list, every piece of data we've built up.
Let's get started

Ready to win the search in your area?

Book a free strategy call. We'll audit your current Google presence, map the highest-intent keywords for your practice and give you a clear path forward, whether you work with us or not.

30-minute discovery call No obligation, no pressure Walk away with a clear plan