In today’s digital-first world, a patient’s experience with your healthcare practice starts long before they step through your doors. It begins with a click. Whether it’s a Google ad, a Facebook campaign, or an organic search what happens next is everything.
To grow your practice and improve patient outcomes, you need to understand and optimise the full patient journey online from the moment they discover your practice to the moment they book an appointment and beyond.
Here’s how to map that journey effectively in 2025:
Before someone becomes a patient, they’re just a person with a problem. They might Google “bulk billed GP near me” or scroll past a post on Facebook about women’s health checkups.
Make sure your clinic shows up where it matters:
Once a potential patient lands on your website, the clock is ticking.
You have a few seconds to make a great impression.
What they see should be:
At this point, the patient is interested but friction kills conversions.
If your booking process is clunky, confusing or buried, people bounce.
Here’s what works:
The journey doesn’t end after the first consult it’s just beginning.
Use systems to stay top-of-mind and build long-term trust:
If your clinic isn’t mapping the full online journey from click to consultation you’re leaving growth on the table.
This isn’t just marketing. It’s modern patient care.
Want help building a patient acquisition journey that actually converts?
Let’s build something that works.
